Hasselblad H4X makes a brief appearance

Is it just me, or do companies love to tease their fans by putting up an image or placeholder of a yet unreleased device if only but for a moment, only to pull it down afterwards when some buzz about the particular subject is up? I guess so, especially when you consider Hasselblad putting up the H4X for a while over at their website, complete with the description below.

"The H4X provides a fantastic successor or upgrade to your H1 or H2/H2F body and supports all H System lenses, most third party backs*, and even features a film back option. The H4X also provides a technological bridge to our faithful H1 and H2/H2F customers enabling them to take advantage of all the features that photographers have come to expect from a Hasselblad H4 series camera, including Hasselblad's world-acclaimed True Focus technology, which allows you to concentrate completely on creativity without worrying about focus mechanics, and the ability to use the HVD 90x viewfinder optimized for the 36x48mm format."

A cached version of the website is already stored on Google's servers, yet again proving the point that the Internet has a memory now. Why not just roll out the press release already!

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