Cisco has announced that it will ditch its Flip video camera business, which it claims as part of the company's operation alignment and refocusing on its Home Networking business. Flip, which is part of its $590 million acquisition of Pure Digital, will close down while Cisco will “support current
FlipShare customers and partners with a transition plan.” Part of the transition includes firing 550 employees.
With consumers recording and streaming videos using their smartphones, Flip video cameras are no longer novel and useful despite its advantages.
Readers at TechCrunch expressed dismay over the decision, citing that Cisco should have sold the Flip business instead of carelessly throwing it away.
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